Shop Health Insurance in the Mall
The number of uninsured Americans is increasing. In this environment, the largest Health Insurance company in the country is finding success with a new idea. The new idea is direct sales of insurance to people through retail stores.
The typical insurance store could well be confused for a mobile phone store from the outside. The storefront is friendly and it is well located in a new shopping plaza. When you take a peek inside you would be a little surprised to see that the goods being sold is insurance for your health.
The marketing plan of retail health coverage mimics that of health coverage as well. The important thing is to keep the stores where there are a large number of footfalls. Slowly but steadily the customers walk in. The typical customer is young and looking for coverage. A plan for such a customer could cost about $150 per month.
Blue Cross and Blue Shield of Florida are targetting a large demographic – 4 million Floridans without health insurance. With fewer employers offering coverage it is becoming essential for individuals to obtain coverage on their own.
After entering such a store you will usually be greeted by friendly customer service representatives offering a wide range of plans to choose from. A welcome change in the health care arena.
